Hi there! 👋🏻
I’m Sahitya

I believe every product needs a language to communicate, and my passion lies in shaping that language through my 6+ years of experience in designing intuitive and visually compelling user experiences, I bridge the gap between aesthetics and functionality.
My expertise in consumer behavior, B2B products, and end-to-end product design allows me to create solutions that are not only beautiful but also meaningful and efficient.
For me, design isn’t just about visuals—it’s about crafting seamless, impactful digital experiences that resonate with both users and businesses.
Working History

Sr. Creative Lead
EY
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Apr 2021 - Present
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Led the UX strategy and design for multiple high-impact projects, including Bank of Australia, LoggerHead, Mohre, Astra, and more.
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Collaborated with cross-functional teams to align business objectives with user needs, enhancing usability and engagement.
UX/UI Designer
MTAP Technologies Pvt. Ltd
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Oct 2020 - April 2021
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Worked at MTAP Technologies on a commute-based mobile application, focusing on enhancing user experience for seamless transportation bookings. Contributed to designing intuitive mobile interfaces that improved user navigation and accessibility.
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Created a Design System and company logo

UX/UI Designer
COGCONS
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Mar 2019 - Oct 2020
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Designed a home automation application that allows users to remotely schedule, control, and manage smart home devices, enhancing convenience and energy efficiency
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Designed a dashboard for the sales and marketing team to streamline smart device order placement, facilitate seamless payments, and track product delivery status efficiently.

Education
Certifications

Information Science Engineering
Bachelor’s
Visvesvaraya Technological University
2011 - 2015

DesignBoat
Certification
UI/UX Design Course
2018
Recognitions



EY Spot Award
2021, 2022, 2023, 2024
Design Skills
User Research & Analysis
Wireframing & Prototyping
Information Architecture
Interaction and Responsive Design
User-Centered Design
Usability Testing
Design System & Style Guide
Working tools
Figma
Invision

Photoshop

Principal

Adobe XD

Mural

Illustrator

Sketch

Miro

Teams
Let’s Connect :-)